Meet The Team:

The technical, organised, written communicator of the pair, Lochie is obsessed (sometimes to his own detriment) with meeting client demands and deadlines to perfection. 

With plenty of experience in luxury tourism, real estate, and hospitality copy, and a knack for building strong client relationships, Lochie is all about providing the BEST service and the highest quality, on time output. 

Meet Lochie

The creative innovator of the crew, Ash always 
makes
good things happen, FAST. 

An expert in Communications, Design and Social Media Marketing, Ash boasts experience as a successful freelance designer, working with businesses across the world, small and large, alongside a ton of experience working in Content and Social Media for one of the world’s most well-renowned luxury HOTEL & Tourism BRANDS. 

Ash lives and breathes premium Hotels, Homes and Hospitality. 

Meet Ashley

All about structure and managing the creative process, Lochie is obsessed (sometimes to his own detriment) with meeting client demands and deadlines to perfection. 

With plenty of experience in crafting luxury Tourism, Real Estate, and Hospitality copy, launches and brand strategy, and a knack for building strong client relationships, Lochie is all about providing the BEST service and the highest quality, on time output. 

The lead creative innovator of the crew, Ash always makes good things happen, FAST. 

An expert in Communications, Design and Social Media Marketing, Ash boasts experience as a successful freelance designer, working with businesses across the world, small and large, alongside a ton of experience working in Content and Social Media for one of the world’s most well-renowned luxury Tourism groups. 

Ash lives and breathes premium Hotels, Homes and Hospitality, 

Meet Ashley

COPYWRITER | BRAND STRATEGIST | COFOUNDER

DESIGNER | COMMUNICATIONS | BRAND STRATEGIST | COFOUNDER

DESIGNER | COMMUNICATIONS | BRAND STRATEGIST | COFOUNDER

Meet Samii

A wordsmith in every sense of the term, Samii crafts copy and content that is built to stand out and align wholeheartedly with your brand’s vision. 

As the director of Copy That! Real Estate Writers Pty Ltd, an expert in the creative industry as the founder of The Eye Creative magazine, and with almost two decades of experience in marketing across the Australian property industry writing for over $1 billion in property sales each year for the past three years, Samii is firmly at the top of the podium when it comes to making luxury shine through.

COPYWRITER | PROPERTY & SHORT STAYS EXPERT

COPYWRITER | PROPERTY & SHORT STAYS EXPERT

A wordsmith in every sense of the term, Samii crafts copy and content that is built to stand out and align wholeheartedly with your brand’s vision. 

As the director of Copy That! Real Estate Writers Pty Ltd, an expert in the creative industry as the founder of The Eye Creative magazine, and with almost two decades of experience in marketing across the Australian property industry writing for over $1 billion in property sales each year for the past three years, Samii is firmly at the top of the podium when it comes to making luxury shine through.

From building a listing online, to managing, styling and photographing, Luka is our resident short stays expert.  

He’s worked directly with the best of the best to learn the tricks of trade and ensure your listings are as busy – and profitable as possible.

His passion lies in ensuring the client experience is managed to perfection, from crafting premium experiences to enjoy throughout a stay, or strategising to provide owners with local collaboration opportunities, Luka is all about bringing the best of your property, location and vibe to life for each and every guest. 

Meet Luka

short stay & airbnb expert | photographer

Meet Luka

short stay & airbnb expert | photographer

From building a listing online, to managing, styling and photographing, Luka is our resident short stays expert.  

He’s worked directly with the best of the best to learn the tricks of trade and ensure your listings are as busy – and profitable as possible.

His passion lies in ensuring the client experience is managed to perfection, from crafting premium experiences to enjoy throughout a stay, or strategising to provide owners with local collaboration opportunities, Luka is all about bringing the best of your property, location and vibe to life for each and every guest. 

Meet Dani

Here to bring copy and brand voice to our Property Development clients, Dani has worked alongside some of the biggest names when it comes to property (as well as ecommerce, wellness, and just about everything else), meaning she is truly ELITE at making places and brands sound as good as (or better than) they look and feel. 

As the Founder and lead copywriter of leading Melbourne creative studio Naughty Nancy, Dani knows exactly how to lead a supergroup, and has it all when it comes to building a brand with a unique feel and truly recognisable identity. 

COPYWRITER | DEVELOPMENT & BRAND VOICE EXPERT

Meet Dani

The perfect mix of technical knowledge and design expertise, Gus makes things that don’t just look great – they really WORK, grab the right eyes, and convert to $$. 

With a Degree in Industrial Design and years of experience as a User Experience/User Interface Designer and Developer, Gus brings a wealth of knowledge and a honed creative process that brings out the best in websites and collateral.

Meet Angus

UX/UI DESIGNER | WEB DEVELOPMENT | BRAND DESIGN

Meet Gus

Meet Brit

Having worked alongside leading names in Australia’s luxury, lifestyle and hospitality spaces, Brit has developed a refined eye for storytelling that brings brands to life. Her experience behind the scenes of events and PR campaigns has shaped a thoughtful, detail-driven approach that balances creativity with strategy.

Her digital marketing flair doesn’t stop at PR — with an active presence on Instagram and TikTok, Brit knows how to craft content that performs and captivates. Her branding sensibility and aesthetic intuition are strong enough to impress even the most devoted designphiles.

PR | EVENTS & COMMS | BRAND SUPPORT | SOCIAL MEDIA STRATEGY

Meet Brit

COPYWRITER | DEVELOPMENT & BRAND VOICE EXPERT

Here to bring copy and brand voice to our Property Development clients, Dani has worked alongside some of the biggest names when it comes to property (as well as ecommerce, wellness, and just about everything else), meaning she is truly ELITE at making places and brands sound as good as (or better than) they look and feel. 

As the Founder and lead copywriter of leading Melbourne creative studio Naughty Nancy, Dani knows exactly how to lead a supergroup, and has it all when it comes to building a brand with a unique feel and truly recognisable identity. 

UX/UI DESIGNER | WEB DEVELOPMENT | BRAND DESIGN

The perfect mix of technical knowledge and design expertise, Gus makes things that don’t just look great – they really WORK, grab the right eyes, and convert to $$. 

With a Degree in Industrial Design and years of experience as a User Experience/User Interface Designer and Developer, Gus brings a wealth of knowledge and a honed creative process that brings out the best in websites and collateral.

PR | EVENTS & COMMS | BRAND SUPPORT | SOCIAL MEDIA STRATEGY

Having worked alongside leading names in Australia’s luxury, lifestyle and hospitality spaces, Brit has developed a refined eye for storytelling that brings brands to life. Her experience behind the scenes of events and PR campaigns has shaped a thoughtful, detail-driven approach that balances creativity with strategy.

Her digital marketing flair doesn’t stop at PR — with an active presence on Instagram and TikTok, Brit knows how to craft content that performs and captivates. Her branding sensibility and aesthetic intuition are strong enough to impress even the most devoted designphiles.